Cardiff Castle to Host LEGO® Roald Dahl Hero for Roald Dahl Day – 13 September 2017

Published Thu 7 Sep 2017 - By Literature Wales

SIX favourite Roald Dahl child heroes are poised to appear, in stunning locations across the UK, in the form of unique LEGO® brick builds to mark Roald Dahl Day – the global celebration of the world’s number one storyteller. Roald Dahl Day happens annually, on and around 13 September, the author’s birthday.

In partnership with the Roald Dahl Literature Estate, Cardiff Council and Welsh Government, Literature Wales is delighted to announce that Cardiff Castle will be playing host to James, the adventurous hero of James and the Giant Peach, Roald Dahl’s first novel for children. Cardiff is, of course, Roald Dahl’s birthplace and hosted a number of events to celebrate Roald Dahl 100 in 2016, which included its transformation into the ‘City of the Unexpected’ in September.

The LEGO® build of James will be officially unveiled on Roald Dahl Day itself – 13 September. He is composed of 30,200 bricks and took 160 hours to construct. To coincide with James’ big reveal, Literature Wales has organised a workshop for local school children with Bardd Plant Cymru, Casia Wiliam. The children will take inspiration from Roald Dahl’s Heroes in order to compose their own stories.

James will remain at Cardiff Castle for 2 months. Cardiff Castle is open between 9.00 am and 6.00 pm seven days a week, and entry fees apply. Visitors are encouraged to share their pictures with James using #LegoJames, #RoaldDahlDay and #DiwrnodDahl on Twitter, Facebook or Instagram.

James and his fellow LEGO® Roald Dahl heroes are sure to be a highlight of Roald Dahl Day 2017, which this year shines the spotlight onto the iconic child heroes created by Roald Dahl. The young heroes of his stories are distinct individuals but they are united by a spirit of healthy rebellion and resilience. Roald Dahl was, throughout his career, a champion for children. Which is YOUR Favourite Roald Dahl HERO?


The six Roald Dahl character brick builds have been created by Duncan Titmarsh – the UK’s only certified LEGO® professional builder – and his team at the Bright Bricks workshop in Bordon, Hampshire.

Lleucu Siencyn, Chief Executive of Literature Wales said:

“We’re so glad to be welcoming James – all 30,200 bricks of him – to Cardiff this fall. We hope that LEGO® James will encourage visitors to read Dahl’s adventurous books, fall in love with his child heroes, and be inspired to create their own, brick by brick, word by word.”

Bernie Hall from Roald Dahl’s Literary Estate says:

“We are so thrilled that James will be making his way to Cardiff Castle. It’s the perfect location for him, in order to mark once again the strong connections between Roald Dahl and Wales, and a wonderful way to celebrate JAMES and all Roald Dahl’s amazing child heroes this Roald Dahl Day.”

Roald Dahl 100